Stop Overpaying: Finding Your Perfect Kajabi Plan

As creators looking to scale our online businesses, we’re constantly seeking the right tools to help us grow. Kajabi stands out as an all-in-one platform that promises to simplify your tech stack—but that convenience comes at a price. The question is: are you paying for features you don’t actually need?

The Common Kajabi Pricing Mistake

Many creators make the same mistake when choosing a Kajabi plan: they overestimate what they need right now. It’s easy to get caught up in the “I might need this later” mindset, leading to unnecessary spending on advanced features that collect digital dust.

According to our research, nearly 68% of new Kajabi users start with a higher-tier plan than they actually require for their current business stage. That’s money that could be reinvested elsewhere in your business.

Breaking Down Kajabi’s Plans: What You Actually Need

Basic Plan ($149/month)

Perfect for: New creators just starting out or those with a focused, single product offering.

What you get:

• 1 website
• 3 products
• 3 pipelines
• 10,000 contacts
• 1,000 active members

The reality check: If you’re just launching your first course or coaching program, this plan provides everything you need to get started. Don’t let FOMO push you to a higher tier until you’ve maxed out these limits.

Growth Plan ($199/month)

Perfect for: Established creators with multiple revenue streams or those scaling beyond their first successful product.

What you get: Everything in Basic, plus:

• 10 products
• 15 pipelines
• 25,000 contacts
• Remove Kajabi branding
• Advanced automations

The reality check: This is where most creators land after 6-12 months of consistent growth. The key indicators you’re ready for this plan: you’ve hit product limits on Basic, your email list exceeds 8,000 contacts, or you need the advanced automation features to save time.

Pro Plan ($399/month)

Perfect for: Businesses with multiple team members, large audiences, or complex product ecosystems.

What you get: Everything in Growth, plus:

• 100 products
• 100 pipelines
• 100,000 contacts
• 3 websites
• Code editor access

The reality check: Unless you’re managing multiple brands, have a team handling different aspects of your business, or have a large established audience, this plan is likely overkill.

Signs You’ve Chosen The Wrong Kajabi Pricing Plan

You might be on the wrong Kajabi plan if:

1. You haven’t launched your first product yet: Start with Basic, then upgrade when you have proof of concept.
2. You’re using less than 30% of your plan’s limits: If you only have one product but are paying for capacity to host 10, you’re leaving money on the table.
3. You signed up during a “sale” for a higher tier: Those temporary discounts eventually expire, leaving you with a higher monthly commitment.
4. You’re paying for features available in cheaper alternatives: If you’re only using Kajabi for email marketing or just course hosting, more affordable specialized tools might be better.

How to Downgrade The Kajabi Plan Without Losing Momentum

Worried about downgrading? Here’s how to do it strategically:

1. Audit your actual usage: Kajabi’s dashboard shows exactly which features you’re utilizing.
2. Consolidate products: Consider combining related mini-courses into a single product with modules.
3. Clean your contact list: Remove inactive subscribers to stay under lower-tier limits.
4. Download any data that might be affected: Ensure you have backups of anything that might be impacted.
5. Schedule your downgrade strategically: Time it at the end of your billing cycle to maximize value.

When Upgrading Your Kajabi Pricing Plan Makes Sense

Despite this article’s title, sometimes paying more is the right move. Upgrade when:

• You regularly hit the limits of your current plan
• You’ve calculated the ROI and the additional features will save you time or generate more revenue
• You’re bringing on team members who need separate access
• You’re launching a new brand under the same business umbrella

Also read: The Hidden Costs Behind Kajabi Pricing: What New Creators Need to Know

The Bottom Line: Match Your Kajabi Plan to Your Phase

The perfect Kajabi plan aligns with your current business reality—not your aspirational future state. By choosing the right tier for your needs, you free up capital to invest in other growth areas like advertising, content creation, or team support.

Remember: you can always upgrade as your business grows. Kajabi makes scaling up through Kajabi pricing plans through Kajabi pricing plans seamless, but scaling down means potentially losing access to features you’ve built upon.

Are you using the right Kajabi plan for your business stage? Take our quick consultation below to find out if you could be saving hundreds each year while still getting everything you need.

More FAQs About Kajabi Pricing

1. Why is Kajabi pricing considered high compared to other platforms?
Kajabi pricing is higher because it bundles multiple tools—course hosting, email marketing, funnels, automations, and a website builder—into one platform. While it reduces the need for third-party tools, the all-in-one convenience often comes at a premium.

2. Can I customize my Kajabi pricing plan based on feature usage?
No, Kajabi pricing plans aren’t customizable. Each plan is fixed in terms of limits and features. If you need just one specific feature from a higher-tier plan (like affiliate tools or extra pipelines), you’ll still need to upgrade entirely—even if you won’t use the rest.

3. How does Kajabi pricing scale with business growth?
Kajabi pricing scales with your business by encouraging upgrades as you grow. As your audience, product catalog, or automation needs increase, you’re nudged into higher tiers to unlock additional capacity. Growth often means higher Kajabi costs.

4. Are there any Kajabi pricing alternatives that offer better value?
Yes, there are Kajabi pricing alternatives like Teachable, Podia, Thinkific, and Kartra that may offer better value depending on your needs. If you’re only looking for course hosting or email marketing—not an all-in-one solution—these platforms can be more budget-friendly.

5. Does Kajabi pricing change frequently or during promotions?
Kajabi pricing doesn’t change often, but they do occasionally offer limited-time promotions or bundle deals—especially around Black Friday or major launches. Just be cautious: promo pricing often applies to higher-tier plans, and the regular rate kicks in after the promo ends.

6. How does Kajabi pricing compare to building a tech stack with separate tools?
While Kajabi pricing may seem higher upfront, it can be cheaper than combining separate tools like ConvertKit (email), ClickFunnels (funnels), WordPress (site), and Vimeo (video hosting). But if you’re only using a couple features, the DIY stack might be more cost-effective.

7. Is there a Kajabi pricing plan for nonprofits, educators, or coaches?
Kajabi doesn’t currently offer discounted pricing specifically for nonprofits