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Kajabi Pricing 2025: Full Breakdown of Plans, Features & Hidden Costs

May 9, 2025

In this article

In this article

Curious about Kajabi pricing in 2025? You’re not alone. Whether you’re launching a digital course, building a membership, or growing your coaching brand, it’s important to understand how much Kajabi costs—and what you actually get for your money. In this guide, we break down Kajabi’s pricing plans, hidden costs, and key features so you can decide if it’s the right platform for your business.

We’ll also explore Kajabi’s competitors, compare monthly vs annual pricing, review limitations, and show you how Kajabi could actually replace your tech stack entirely. If you’re researching Kajabi pricing, you’re exactly where you need to be.

Kajabi Pricing Plans at a Glance (2025)

Kajabi pricing in 2025

Plan Name Monthly (Billed Monthly) Monthly (Billed Annually) Products Admin Users Contacts Websites
Kickstarter Promo (varies) Promo (varies) 1–3 1 1,000–10,000 1
Basic $149/month $119/month 3 1 10,000 1
Growth $199/month $159/month 15 10 25,000 1
Pro $399/month $319/month 100 25 100,000 3

Prices as per Kajabi.com, updated for 2025. No transaction fees on any plan.

If you’re comparing this to a patchwork of tools like ClickFunnels, ConvertKit, and Teachable—you may find Kajabi pricing actually ends up lower than juggling 3–4 subscriptions.

Special Mention: The Kajabi Kickstarter Plan

For new users or creators testing the waters, Kajabi occasionally offers a Kickstarter Plan—a limited-time promotion designed to reduce the upfront cost.

While it’s not always publicly listed on their pricing page, the Kickstarter plan may include:

  • Deep discounts (up to 50% off the first three months)
  • Access to Kajabi’s basic or growth features
  • A no-commitment period to evaluate the platform

Sometimes, this offer appears via partner links, Kajabi webinars, or onboarding emails.

If you’re on a tight budget or unsure whether to commit to full Kajabi pricing, the Kickstarter plan can be a great way to explore the ecosystem with lower risk.

Tip: Search for “Kajabi Kickstarter offer 2025” or join their email list to get notified when it’s available.

What You Get With Each Kajabi Pricing Plan

All Kajabi pricing tiers include these core features:

  • Unlimited landing pages and marketing funnels
  • Website builder with custom domain support
  • Integrated email marketing with visual automations
  • Online course hosting and assessments
  • Podcast hosting with syndication
  • CRM and performance analytics
  • Mobile app access for students

Let’s go deeper into the unique benefits of each tier:

Basic – $119/mo (annually)

  • Best suited for new creators and coaches
  • Manage up to 3 digital products (courses, podcasts, etc.)
  • Supports 1 admin user
  • Comes with 10,000 contact capacity
  • Lacks advanced automation features like conditional logic or split tests

This is the entry point in the Kajabi pricing structure and works well if you’re testing the waters.

Growth – $159/mo (annually)

  • Best value for scaling teams
  • Allows up to 15 products and 10 admin users
  • Adds advanced automation (e.g., behavior-based emails)
  • Includes affiliate marketing support and analytics
  • Ideal for small agencies or course creators with a VA or a team

At this stage of the Kajabi pricing model, you’re getting access to serious marketing and sales tools.

Pro – $319/mo (annually)

  • Built for large-scale creators, educators, and multi-brand businesses
  • Allows 3 separate websites (each with its own branding and domain)
  • Adds 25 admin users, custom code editing, and advanced developer support
  • Priority customer service and dedicated onboarding

If you’re running multiple brands or have a large team, this top-tier Kajabi pricing plan is your go-to.

Kajabi Monthly vs Annual Pricing: What Saves More?

If you’re planning to use Kajabi long-term, annual billing offers significant savings.

Plan Monthly Plan Annual Plan Savings per Year
Basic $149 $119 $360
Growth $199 $159 $480
Pro $399 $319 $960

For example, the Pro plan saves nearly $1,000 a year—which can be redirected into marketing, ad spend, or even hiring help.

Annual savings in Kajabi pricing plans

If you’re bootstrapping, start monthly. But if you’re serious about launching or scaling, commit annually and pocket the savings. Smart buyers always weigh monthly vs annual Kajabi pricing before subscribing.

Hidden Costs in Kajabi Pricing

Kajabi is upfront with its plans, but there are a few things users often miss:

  1. Contact Limit Overages
    • All plans have contact limits. Hitting those caps may require an upgrade or pruning your list. This is one of the lesser-known aspects of Kajabi pricing.
  2. Email Sending Setup
    • While Kajabi includes email sending, you’ll need to authenticate your domain to improve deliverability. This involves DNS edits (Kajabi guides you through it).
  3. Affiliate Payments Are Manual
    • Kajabi tracks referrals but doesn’t process payments. You’ll need Stripe or PayPal to manually pay affiliates.
  4. Limited Tax/VAT Support
    • You may need integrations or Zapier to handle tax collection and invoice automation properly for global sales.
  5. Advanced Customization Requires Pro Plan
    • If you want to add custom HTML, CSS, or scripts, you’ll need the Pro plan—again, something that influences how you perceive Kajabi pricing.

Is There a Free Kajabi Plan?

There is no free forever plan with Kajabi, but they do offer a 30-day free trial of the Pro tier.

During the trial, you can:

  • Build a full website and course
  • Send emails and automations
  • Launch a community or podcast
  • Access premium templates

Kajabi occasionally offers extended trials via partner links, so it’s worth checking for promos before signing up. For those unsure about Kajabi pricing, the trial is a great way to evaluate without paying.

Does Kajabi Take a Cut of Your Sales?

No. Kajabi doesn’t charge any transaction fees on any of its plans.

You’ll still pay Stripe or PayPal’s standard processing fees (~2.9% + $0.30), but Kajabi itself doesn’t take a percentage of your revenue.

This makes Kajabi especially appealing for high-ticket offers or coaches running paid memberships, despite what some might assume about Kajabi pricing.

What Is the Kajabi Hero Program?

The Kajabi Hero Program is a recognition system for creators who hit revenue milestones using Kajabi.

  • $1,000: T-shirt and email badge
  • $10,000: Spotlight in Kajabi’s blog
  • $100,000+: Featured coaching and success case study

You can even be showcased in Kajabi’s webinars and community events. It’s a motivational and marketing benefit bundled into your Kajabi journey and included no matter your Kajabi pricing tier.

Is Kajabi Worth the Price?

Here’s the deal: if you’re paying for tools like ConvertKit ($29+), Teachable ($59+), Leadpages ($49+), Circle ($39+)—you’re already spending around $180+ monthly.

Kajabi replaces all of them. And it gives you a native ecosystem with tighter integration, better data, and less tech mess.

You save time, reduce friction, and increase conversions. For many creators, that makes Kajabi pricing more than worth it.

Not to mention, Kajabi’s mobile app, templates, and automation suite feel professional out of the box.

Kajabi Pricing Compared to Alternatives

Platform Starting Price Transaction Fee Best For
Systeme.io $0–$97/month None Budget funnel + course builder
Podia $0–$89/month 8% on free plan Communities + digital products
Thinkific $49–$199/month None Structured course programs
Teachable $39–$199/month 5% (Basic plan) Course creators, less community tools
ClickFunnels $147–$297/month None Funnel-first businesses

Summary: Kajabi costs more—but it also does more.

If you value automation, design quality, built-in apps, and not duct-taping your tech stack, Kajabi is built for you. The higher Kajabi pricing reflects its role as a true all-in-one platform.

Kajabi Pricing FAQs

Q: Does Kajabi offer a free plan?
A: No, but there’s a 30-day trial with full access to the Pro plan.

Q: Does Kajabi take a cut of your sales?
A: No. Stripe or PayPal will, but Kajabi doesn’t.

Q: What is the Kajabi Hero program?
A: A recognition and rewards system for Kajabi users earning revenue milestones.

Q: Can I use Kajabi with my own domain?
A: Yes, and it’s easy to set up with Kajabi’s domain tools.

Q: Can I sell in multiple currencies?
A: Yes, depending on Stripe/PayPal. Kajabi supports global selling.

Q: Can I pause my Kajabi account?
A: Yes, for $5/month you can pause and preserve your content.

Q: Is Kajabi good for memberships or coaching?
A: Yes, it has native support for both and handles recurring payments easily.

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