Kajabi Pricing: All Kajabi Pricing Plans Explained

So, you’ve got knowledge to share, a passion for teaching, and an internet connection. That means you’re ready to launch an online course, right?

Well, not so fast! Before you start cashing in on your wisdom, you need the right platform—and choosing one is about as easy as picking a Netflix show on a Friday night.

One platform that always pops up in the conversation? Kajabi.

It’s an all-in-one powerhouse that promises to help you create, market, and sell your digital products with ease.

But is it the best bang for your buck? Or will you end up paying more than necessary for features you may never use?

Buckle up, because we’re diving deep into Kajabi pricing, what each plan includes, and whether they align with your business goals. Plus, we’ll throw in a few alternatives so you can make the best decision for your online course business.

Kajabi: More Than Just an LMS

Kajabi isn’t just a learning management system—it’s basically the Swiss Army knife of online course platforms.

With features like website building, email marketing, automation, and analytics, it’s designed to be a one-stop shop for digital entrepreneurs.

And let’s talk numbers. Since its inception, Kajabi creators have collectively earned a jaw-dropping $6 billion in revenue. That’s not pocket change. Clearly, people are making serious money with this platform.

But the question remains: Is it the right platform for YOU?

Breaking Down Kajabi Pricing Plans

Kajabi offers five pricing tiers, each catering to different levels of business growth. Let’s take a look:

How much is Kajabi per month as per Kajabi pricing page?

The monthly cost of Kajabi pricing plans ranges from $55 for the Kickstarter plan to custom pricing for the Enterprise plan. The Basic plan begins at $119 per month, the Growth plan starts at $159 per month, and the Pro plan starts at $319 per month when billed annually.

Here’s a breakdown of the Kajabi’s monthly costs:

• Kickstarter: $71 per month billed annually or $69 when billed monthly
• Basic: $119 per month billed annually or $149 when billed monthly
• Growth: $159 per month billed annually or $199 when billed monthly
• Pro: $319 per month billed annually or $399 when billed monthly
• Enterprise: custom pricing, starting at $10,000 per year

1. Kickstarter Pricing ($69/month)

This is Kajabi’s entry-level plan, designed for beginners who want to test the waters without a huge commitment. It’s best suited for solo creators launching their first digital product.

What You Get:

• 1 product, 1 funnel, 1 website
• 50 landing pages, 1,250 marketing emails
• 250 contacts, 50 active customers
• Kajabi AI Features & Creator Studio
• Group Onboarding Call

Pros:

✅ Affordable entry point ✅ No transaction fees ✅ Core tools for course creation and marketing

Cons:

❌ Limited to just one product, funnel, and website ❌ Caps on marketing emails and contacts ❌ No 24/7 support

Best for: Beginners who want to dip their toes into the world of online courses without a hefty upfront investment.

2. Basic Pricing ($149/month)

A step up from the Kickstarter plan, this pricing plan is ideal for growing course creators who need more flexibility with multiple products and larger email marketing capabilities.

What You Get:

• 3 products, 3 funnels, 1 website
• Unlimited landing pages & marketing emails
• 10,000 contacts, 1,000 active customers
• Kajabi AI Features & Creator Studio
• Group Onboarding Call

Pros:

✅ More flexibility with multiple products & funnels ✅ No limits on marketing emails and landing pages ✅ Community-building features

Cons:

❌ Still just one website (not ideal for multi-brand businesses) ❌ No affiliate program ❌ Higher cost than Kickstarter plan

Best for: Growing course creators who need more than just a single product but aren’t quite at the scaling stage yet.

3. Growth Pricing ($199/month)

This Kajabi pricing plan is designed for serious entrepreneurs ready to scale. It includes automation, affiliate marketing, and more room for customers and contacts.

What You Get:

• 15 products, 15 funnels, 1 website
• Unlimited landing pages & marketing emails
• 25,000 contacts, 10,000 active customers
• Advanced automations & affiliate program
• Custom branding & 24/7 support

Pros:

✅ Advanced automation and affiliate program ✅ 24/7 support for peace of mind ✅ Great for scaling businesses

Cons:

❌ Still limited to one website ❌ Price jump from Basic plan

Best for: Established businesses that need advanced marketing tools and more automation.

4. Pro Pricing ($399/month)

This Kajabi pricing plan caters to large businesses that need multiple websites, high-volume operations, and custom development options.

What You Get:

• 100 products, 100 funnels, 3 websites
• 100,000 contacts, 20,000 active customers
• Custom code editor for advanced customization

Pros:

✅ High capacity for big businesses ✅ Multi-site management ✅ Custom code editor for deep customization

Cons:

❌ High cost—may be overkill for many users ❌ Complex feature set with a learning curve

Best for: Large businesses or organizations managing multiple brands.

5. Enterprise Pricing (Custom Pricing)

For enterprises needing a tailored solution, this Kajabi pricing plan offers dedicated support, a branded mobile app, and exclusive features.

What You Get:

• Custom features & pricing
• White glove onboarding
• Dedicated Customer Success Manager
• Branded mobile app

Pros:

✅ Fully tailored solutions ✅ Personalized support ✅ Perfect for large-scale operations

Cons:

❌ High investment required ❌ Not necessary for smaller businesses

Best for: Large enterprises and institutions that require a highly customized solution.

What Sets Kajabi Apart?

All-in-One Solution

Kajabi distinguishes itself by offering a comprehensive suite of tools in one platform. This integration can save you time and money by eliminating the need for multiple subscriptions and complex integrations.

No Revenue Cut

Unlike some competitors, Kajabi pricing does not include a percentage of your revenue. You keep what you earn, paying only the standard processing fees for transactions.

Scalability

With tiered plans, Kajabi grows with your business. Start small and upgrade as your needs evolve.

Community and Support

Kajabi offers a supportive community and resources to help you succeed, including onboarding calls, 24/7 support (on higher tiers), and a robust knowledge base.

Is Kajabi Worth the Investment?

Deciding whether to invest in Kajabi is a big decision for any course creator or digital entrepreneur. Let’s break down the pros and cons to help you make an informed choice:

Pros:

All-in-One Solution:

• Eliminates the need for multiple tools and subscriptions
• Provides a seamless, integrated experience for creators and students
• Reduces technical headaches and compatibility issues

Powerful Features:

• Robust course creation tools with multimedia support
• Advanced marketing capabilities including email automation and sales funnels
• Built-in analytics and reporting for data-driven decision-making

Scalability:

• Plans that grow with your business
• Ability to handle large numbers of products, students, and marketing campaigns
• Enterprise-level solutions for large organizations

No Transaction Fees:

• Keep more of your revenue (excluding standard payment processing fees)
• Potentially significant savings compared to platforms that take a percentage

Strong Community and Support:

• Active user community for networking and knowledge sharing
• Comprehensive knowledge base and learning resources
• 24/7 support on higher-tier plans

Cons:

Higher Upfront Cost:

• More expensive than some basic course creation platforms
• May be a significant investment for new creators or small businesses
• Could be overkill for those with simple needs

Learning Curve:

• Comprehensive feature set can be overwhelming for beginners
• May require time to fully leverage all available tools
• Potential need for staff training in larger organizations

Limited Customization on Lower Tiers:

• Basic plans have restrictions on products, funnels, and websites
• Advanced customization features only available on higher-tier plans
• May not suit businesses with highly specific or unique requirements

Ecosystem Lock-In:

• Migrating away from Kajabi can be challenging once fully integrated
• Some features may not have direct equivalents on other platforms
• Potential for dependency on Kajabi’s specific tools and workflows

Overkill for Some Users:

• May offer more features than needed for simple course setups
• Could lead to paying for unused capabilities
• Might be excessive for creators with a single course or small audience

No Built-in Live Classes & Webinar Features:

• Kajabi lacks native support for live classes and webinars, which means creators need to rely on external tools or integrations (such as Zoom) to conduct live sessions.
• This additional complexity can disrupt the user experience and add extra costs.

By carefully considering these pros and cons in the context of your specific business needs, goals, and budget, you can make a more informed decision about whether Kajabi is the right investment for your online education venture.

Why You Might Need a Kajabi Alternative

While Kajabi is a powerful platform, its pricing can be a barrier for many creators, especially beginners. The Basic pricing plan starts at $119/month, but key features like automation, affiliate programs, and dedicated support are only available in higher-tier plans.

If you’re looking for a more budget-friendly option, it’s worth exploring alternatives.

Alternatives to Kajabi

While Kajabi offers a robust solution, it may not be the perfect fit for everyone. Here are some alternatives to consider:

Graphy

Best for: Creators seeking an affordable, all-in-one solution with live class support.
Graphy provides a budget-friendly alternative at $36/month, offering robust course and community-building features, integrated marketing tools, and support for live classes and webinars. It’s an excellent choice for those looking to monetize their expertise without overspending.

Teachable

Best for: Beginners who need an easy-to-use platform with flexible pricing.
Teachable allows creators to sell unlimited courses and coaching programs with customizable sales pages and an affiliate management system. However, transaction fees apply on lower-tier plans, which may impact profitability.

Thinkific

Best for: Course creators who want flexibility and a free plan to start.
Thinkific is renowned for its user-friendly, drag-and-drop course builder, making it easy to set up a course website without technical skills. It’s great for those wanting a customizable platform without monthly fees, though it lacks built-in email marketing automation.

Among these, Graphy stands out for its balance between cost-effectiveness and feature richness, making it a strong contender for those seeking a well-rounded platform.

Making the Right Choice for Your Online Course Business

Choosing the right platform can make or break your online course success. Here are key factors to consider:

✅ Budget: Can you afford Kajabi’s pricing, or does a more cost-effective option like Graphy better fit your finances?
✅ Feature Requirements: Do you need Kajabi’s advanced tools, or would a simpler platform suffice?
✅ Scalability: Will you need Kajabi’s high-end features as you grow, or can you start small and upgrade later?
✅ Technical Expertise: Are you comfortable learning a robust platform, or do you prefer a simpler, plug-and-play solution?
✅ Integrations: Does Kajabi work with your existing tools, or would switching platforms cause disruptions?

Is Kajabi Right for You?

Kajabi’s pricing tiers cater to different stages of business growth, from the entry-level Kickstarter plan to the fully customizable Enterprise solution.

For new course creators on a budget, Graphy offers a solid alternative without compromising essential features. However, if you need an all-in-one, scalable platform, Kajabi can be a powerful investment for long-term growth.

At the end of the day, your success depends on the value you provide—not just the platform you choose. No matter which option you go with, focus on delivering high-quality courses, engaging your audience, and building a sustainable business. 🚀

Frequently Asked Questions (FAQ)

Q: What is Kajabi?

A: Kajabi is an all-in-one platform for creating, marketing, and selling online courses, membership sites, and digital products. It provides tools for course creation, website building, email marketing, sales funnels, and more.

Q: How much does Kajabi cost?

A: Kajabi’s pricing ranges from $55 to $319 per month for standard plans when billed annually. There’s also an Enterprise plan with custom pricing starting at $10,000 per year.

Q: Can I upgrade or downgrade my Kajabi pricing plan?

A: Yes, you can upgrade or downgrade your Kajabi plan at any time. Your billing will be adjusted accordingly.

Q: Does Kajabi take a percentage of my sales?

A: No, Kajabi does not take a percentage of your sales. You keep 100% of your revenue, minus standard payment processing fees.

Q: Can I use my own domain with Kajabi?

A: Yes, all Kajabi plans allow you to use your own custom domain for your website and courses.

Q: Is there a limit to how many courses I can create?

A: The number of products (including courses) you can create depends on your plan. It ranges from 1 on the Kickstarter plan to 100 on the Pro plan.

Q: Does Kajabi offer email marketing tools?

A: Yes, Kajabi includes email marketing tools with all plans. You can send broadcasts, create automated sequences, and segment your list.

Q: Can I integrate Kajabi with other tools I use?

A: Kajabi offers integrations with various third-party tools and services. The number and type of integrations available may vary by plan.